Influencer Management
Leveraging 7+ years of elite talent management in films and media, we connect brands with creators who bring storytelling, credibility, and performance to every campaign. We bridge the discipline of professional artist management with the speed of digital marketing. So your brand works with talent that truly fits.
What We DO?
We manage creators and campaigns with the same rigor used in traditional talent representation ensuring every partnership is strategically sound, creatively strong, and commercially responsible. From sourcing and managing talent to overseeing execution, we act as a single point of control for brands and creators alike.
We manage creators and campaigns with the same rigor used in traditional talent representation ensuring every partnership is strategically sound, creatively strong, and commercially responsible.
WHAT WE COVER
Talent Management
We represent and manage creators as professional talent.
This includes:
Brand collaboration alignment
Talent positioning and opportunity selection
Negotiation and contract oversight
Long-term career and partnership management
Account Management
We manage creator accounts with a strategic lens—balancing growth, brand readiness, and content consistency.
This service includes:
Content planning and positioning
Platform-specific strategy
Campaign readiness and brand alignment
Performance review and optimisation
Campaign Strategy & Execution
We plan and manage creator-led campaigns from concept to completion.
This covers:
Campaign ideation and creative direction
Talent-brand coordination
Timeline and deliverable management
Reporting and performance evaluation
Creator Partnerships
We build and manage creator partnerships for brands that require precision—not volume.
This includes:
Talent sourcing based on brand fit
Partnership structuring
Briefing and creative alignment
Ongoing relationship management
Latest Drop
Brand: Domino’s
Talent: Sidharth Nigam
“Dip Kiya Kya?” was the core social-first campaign designed to build anticipation for Domino’s Cheese Volcano Pizza launch in India.
The campaign spotlighted the product’s key differentiator fresh, creamy, molten cheese by turning the act of dipping into a simple, repeatable social hook. Featuring Sidharth Nigam, the content used close-up and slow-motion visuals to highlight the cheese’s melt, stretch, and indulgence, appealing directly to a youth-driven audience.
By distilling the product’s standout feature into a fun, participation-led phrase, the campaign successfully positioned the launch as a cultural moment, not just a product release.
Brand: OPPO
Product: OPPO F25 Pro 5G
Talent: Rithvik Dhanjani
“Born To Flaunt” was a dance-led, contest-driven reel campaign designed to drive engagement around the OPPO F25 Pro 5G.
The campaign invited audiences to recreate a signature dance move using the ‘BornToFlaunt – Neend Churai Meri (Remix)’ audio, positioning the phone as a device built to capture high-energy, expressive content. Led by Rithvik Dhanjani, the challenge encouraged participation through a clear incentive—giving users a chance to win the device.
By merging performance, music, and movement, the campaign aligned the F25 Pro 5G with a confident, bold lifestyle, turning the dance floor into a stage to showcase both creativity and the phone’s capabilities.
Brand: IndiGo
Talent: Darsheel Safary
“Soaring Smooth for Students” was a direct, value-led reel campaign created to promote IndiGo’s Student Offer and position the airline as the preferred travel partner for students.
The content addressed real student travel pain points—extra baggage and unpredictable plans—while clearly communicating the offer’s key benefits: up to 10% off fares, 10kg additional baggage allowance, and zero flight change fees. Featuring Darsheel Safary, the reel kept the tone relatable and encouraging, driving students to book directly via IndiGo’s official website or app to unlock the exclusive benefits.
The campaign focused on clarity, savings, and ease prompting immediate action and travel planning among a student-first audience.
Why Work With Us?
Talent-First Thinking
We come from talent management not influencer marketing. That foundation informs every decision we make.
Structured, Accountable Execution
Brands and creators work with one team, one process, and clear accountability.
Brand-Safe by
Design
Every collaboration is managed with attention to compliance, usage rights, and brand integrity.
Built for Long-Term Partnerships
We prioritise relationship value, consistency, and commercial outcomes over short-term visibility.