Case Studies
Bajaj Finserv
Performance Marketing | Lead Generation
Objective
A leading Indian NBFC sought to scale its personal loan portfolio in 40+ “Growth Cities” across India. The challenge was two-fold: generating high volume while adhering to a strict 750+ CIBIL score and salaried status requirement. The goal was to reduce the Cost Per Qualified Lead (CPQL) by 60% within six months.
Our Strategy
- Pre-Qualification Funnel: We implemented custom 3P landing pages that integrated “soft-filter” questions. By mentioning eligibility criteria (Salary & CIBIL) directly in the ad copy and form headers, we deterred unqualified traffic and saved significant media spend.
- Localized Meta & Search Execution: We deployed regional language creatives (Hindi, Marathi, Telugu, etc.) to build resonance in Tier 2/3 markets. We focused on high-intent Search keywords and Meta Lookalike audiences based on existing high-credit-score profiles.
- Funnel Optimization: Continuous A/B testing of ad copies and creative hooks allowed us to identify which messaging resonated best with salaried professionals in smaller districts.
The Impact
- Efficiency: Slashed CPQL from ₹2,430 to under ₹1,000 in less than 180 days.
- Market Penetration: Successfully scaled operations across 40+ non-metro locations.
- Integrity: Maintained 100% data accuracy and verified lead delivery via secure automated transfers.
https://www.bajajfinserv.in/salaried-personal-loan
Optimizing Lead Quality for Personal Lending in Growth Cities (Tier 2 & 3)
ASICS India (Amazon DSP)
Community-Driven Lead Genration
Objective: A wellness and community-driven health platform needed to drive massive registration for a flagship digital event. With a hard deadline of less than 90 days, the mandate was to maximize volume at an aggressive cost-cap of ₹100 per lead.
Our Strategy
- Third-Party & Influencer Led Execution: To bypass the friction of “corporate” branding, we executed the campaign through 3P community pages and influencer-led handles. This created an authentic “movement-based” appeal rather than a traditional ad.
- Mobile-First Design: Knowing the target audience was primarily in Tier 2/3 cities, we utilized Meta Instant Forms and lightweight mobile-optimized microsites to ensure high completion rates even on lower-bandwidth 4G/5G connections.
- Rapid Creative Iteration: We utilized high-energy video assets (Reels and Shorts) and refreshed them weekly to prevent ad fatigue and keep the CPL within the guardrails as the event date approached.
The Impact
- Massive Scale: Generated over 50,000+ high-intent leads in under 3 months.
- Cost Performance: Achieved a final average CPL of ₹82, beating the target by 18%.
- Quality Control: Zero-bot policy ensured that 98% of leads provided verified phone numbers and met the regional criteria.
https://satvicmovement.org/
Scaling Rapid Event Registrations via 3P & Influencer Ecosystems
Bajaj Health Insurance
Performance Marketing | Lead Generation
Objective
Reduce cost per lead while scaling high-quality lead volume.
Challenge
High CPL, stagnant lead growth, and intense category competition.
What We Did
Precision audience segmentation & intent-led targeting
A/B testing across creatives, CTAs, and landing pages
Budget reallocation to high-performing channels
Continuous optimisation through weekly performance sprints
Results
CPL reduced by 76% (₹21 → ₹5)
27% increase in total leads
Achieved within 7 months
Impact
Delivered scalable lead growth with strong ROI through data-driven optimisation and full-funnel thinking.
Scaled high-quality leads while cutting costs through data-led optimisation and full-funnel performance marketing. Delivered strong ROI in a highly competitive insurance category.
ASICS India (Amazon DSP)
Amazon DSP | Brand Awareness & Reach
Objective
Launch a pilot Amazon DSP campaign to maximise brand reach beyond search.
Challenge
Highly saturated category and limited reach through traditional PPC.
What We Did
Leveraged Amazon’s first-party data for interest & in-market audiences
Competitor conquesting to capture high-intent users
High-impact display & video creatives optimised for mobile
Programmatic placements across Amazon & premium third-party platforms
Results
Millions of high-quality impressions generated
Increase in New-to-Brand users
Lift in product page views, driving stronger consideration
Maintained efficient CPM throughout the pilot
Impact
Shifted ASICS from intent-only marketing to discovery-led brand building using programmatic media.
Drove large-scale brand awareness beyond search using Amazon’s first-party data and programmatic media. Shifted the brand from intent-based reach to discovery-led growth.